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| Engineering Design & Optimization Group |
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332 Leonhard Building Penn State University University Park, PA 16802 (814) 863-7523 |
A collaborative effort by faculty in: Mechanical & Nuclear Engineering and Industrial & Manufacturing Engineering |
  
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| About | Jayesh Ramesh Tekchandaney | ||||||||||
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Title: Graduate Student (M.S.)
Department: Industrial and Manufacturing Engineering Office: 332 Leonhard Building Phone: (814) 863-7523 Fax: (814) 863-4745 E-mail: jayesh@psu.edu Project Title: Effect Of Web Design Elements on Consumer's Perception of Brands. Project Supervisor: Dr. T.W.Simpson Project Description: The aim of this research is to identify how web design elements / web interactions impact and influence the consumer's perception of brands. The study focuses on the websites of four computer manufacturing companies (Dell, IBM, Gateway, Apple). Project Sponsor:
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